Values
OFFERING MORE THAN BEAUTIFUL SHAPES
To brand consumers, many brands rely on appearance and aggressive advertising campaigns, most often to the detriment of the meaning of their approach and the purpose of their products.
Conversely, IRRATIONAL FLAMES has imagined a collection of lighting fixtures that go beyond their simple decorative function. Designed as catalysts for inspiration and reflection, these lamps establish a deep and lasting connection with their user, notably thanks to the poetic universe that surrounds them.
Conversely, IRRATIONAL FLAMES has imagined a collection of lighting fixtures that go beyond their simple decorative function. Designed as catalysts for inspiration and reflection, these lamps establish a deep and lasting connection with their user, notably thanks to the poetic universe that surrounds them.
PRODUCING IN THE SERVICE OF HUMANITY
Faced with mass production and consumption, IRRATIONAL FLAMES places people at the heart of its creations by manufacturing its lamps by hand, locally and only to order.
But this approach goes well beyond these practical aspects. For IRRATIONAL FLAMES, considering the human being means placing him at the very center of the design process. It is with this in mind that the brand values craftsmanship, seen as a way of staying connected to the real needs of consumers, as opposed to standardized production.